'Kochadaiyaan's unique marketing strategy

Superstar Rajnikanth is currently busy with the shooting of his new movie Kochadaiyaan and it is heard that the makers have now come up with a unique strategy to promote the film.
 
Sources say they have teamed up with the noted mobile company Karbon and would be coming up with a total of five lakh Kochadaiyaan mobile phones once the audio launch happens.
 
It is heard that the mobile will have special additions like Rajini's movie trailers, his punch dialogues along with his digital signature. The music for the film is by Madras Mozart A R Rahman. 

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